You’ll find Prime Day deals on amazon.com/primeday from 6pm PT / 9pm ET on July 10. (Start watching deals on July 9—24 hours before they are live!). Many video game deals on PS4, Xbox One and Nintendo Switch are anticipated and we will have the full list. Prior to the official start of prime day, they will have specials on the following days:
- July 7 – Prime Video
- July 8 – Everyday Essentials
- July 9 – Reading with Prime
- July 10 – Prime day starts
New deals start as often as every 5 minutes for 30 hours straight. Thousands of Lightning Deals are watchable 24 hours ahead but only run for a limited time with limited quantities. New Lightning Deals will launch as often as every 5 minutes. You’ll see a timer on each deal as well as a status bar showing availability until the deal is claimed.
Check it out: Amazon Prime Day Insider Guide